Associate Marketing Manager, HOKA Community job opportunity at Deckers Brand.

Home Jobs In China Tag: HOKA Community Associate Marketing Manager, HOKA Community position at Deckers Brand


DatePosted 5 Days Ago bot
Deckers Brand Associate Marketing Manager, HOKA Community
Experience: General
Pattern: Full time
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HOKA Community

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degreeGeneral
loacation Shanghai, China, China
loacation Shanghai, Chin..........China
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This role is to support Community Marketing, HOKA to build up and establish HOKA’s running community in China. By running daily running grassroots , seeding by sponsoring qualified running races, joining expos in races to raise brand awareness and preference in runners. 60% Community Building & Management — Centered on  E levated Achiever Program Execution: Develop and implement grassroots running programs across 4 key cities based on seasonal marketing plans and local trends. Daily Operations: Assist in managing agency partners, oversee budget planning, production of materials, on-site execution, and runner word-of-mouth (WOM) management. Content & Engagement: Operate HOKA running groups by sharing professional knowledge and social content; collect real-time feedback from the community. Partnerships: Explore co-branding and cross-industry collaboration opportunities to expand the runner base and deliver fresh experiences. Partner Support: Provide support for partners' grassroots running activities, including auditing proposals against brand standards, and offering material support or professional running guidance. Corporate Culture: Support internal running culture and foster a positive athletic atmosphere within the company. 40%  Deep Engagement: Build long-term, stable relationships with users through deep interaction across community channels. Content Co-creation: Identify authentic runner stories and lifestyles to create original brand content and encourage User-Generated Content (UGC). Loyalty & Influence: Drive community loyalty and accumulate core user resources to amplify brand influence.

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