Manager, IMX - Consumer & Shopper Connection Planning, Sparkling Flavors position at Coca-Cola.| China

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Coca-Cola Manager, IMX - Consumer & Shopper Connection Planning, Sparkling Flavors

Experience: 4-years

Pattern: Full time

Country:

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Master's (M.A.)

China - Shangh..........China

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Job Description Summary: Manager: Senior Director, IMX - Experience Design & Connection Planning - Sparkling Flavors Location: Shanghai , China Role Type: Individual Contributor Language: Fluent English & Mandarin Please note: This role is not a fully remote position. The selected candidate will need to be based in Shanghai and follow our hybrid work setup Role Summary This role connects brand business and creative strategy to deliver a consumer ‑ centric ecosystem across owned, earned, shared, and paid touchpoints. It designs end ‑ to ‑ end path ‑ to ‑ purchase experiences aligned with evolving consumer behavior, technology, and market dynamics, while driving innovation, cross ‑ functional collaboration, and measurable business growth with a balanced, pragmatic mindset. What You’ll Do for U S The Connection Planning Manager will be performing as the E2E lead of FS always-on youth recruitment campaigns , including: Lead always-on campus recruitment for Sprite and Fanta, partner with Tmall Campus , act as the expert of digital and social trends and translate these trends, business objectives , and brand strategies into always-on campus activation and channel optimization. L ead Sprite super rural from E2E , partner with cross function team of Brand, Commercial & Customer teams, franchise bottler to deliver integrated journey to close the loop from digital impressions, social conversations , transactions and advocacy. Deliver innovative problem-solving techniques and an ability to drive material business returns. He/she will have to master the shifting of behavioral trends, new technology advancements and market conditions.   This profile requires a healthy balance of innovative thinking and business pragmatism . Perform other job‑related duties as assigned, in response to evolving business needs and market dynamics Requirements & Qualifications Experience   At least 4 years Marketing, media, and leadership experience   Experience with connections, digital marketing, media strategy and communication planning for leader and smaller brands  Preference for individuals with experience in working in consumer and shopper/commercial plans  Experience working in cross-functional teams  Communicating, influence and negotiate across multiple stakeholders  Experience in leading strategic conversations, negotiations and alignment with senior and key stakeholders  Work Focus  Ability to lead integrated brand experience and multiple touch points that are effective and efficient  Understanding of the evolved media landscape and e-commerce   Expertise in working with different external partners (i.e.: agencies, production houses, media companies, influencers)  Ability to work in Agile cross-functional teams What We Can Do for You Career Growth & Development: Access to global learning platforms, coaching, and mentoring as part of our Leadership & Development process. Diverse & Inclusive Culture: Be embraced for who you are and empowered to use your voice to help others find theirs. International Exposure: Collaborate with multicultural teams and participate in global projects through our networked organization. Skills: Artificial Intelligence (AI), Brand Strategy, Consumer Insights Research, Creative Development, Cross-Functional Collaboration, Data Literacy, Digital Marketing, Integrated Marketing Campaigns, Media Planning, Stakeholder Management Location(s): China City/Cities: Shanghai Travel Required: 00% - 25% Relocation Provided: No Job Posting End Date: May 17, 2026 Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Manager, IMX - Consumer & Shopper Connection Planning, Sparkling Flavors job opportunity at Coca-Cola.

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