Field Marketing Manager - China job opportunity at Minor International.

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Date2026-03-24T10:42:43.553Z bot
Minor International Field Marketing Manager - China
Experience: General
Pattern: Full-time
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loacation Shanghai, Shanghai, China
loacation Shanghai, Shan..........China
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Job DescriptionThe Field Marketing Manager, China, is responsible for driving hotel-level demand generation, commercial activation, and digital conversion performance across Minor Hotels’ portfolio in China.Reporting to the Director of Brand Marketing & Communications, this role plays a critical function in translating brand strategy into measurable business outcomes, supporting operating hotels and Joint Venture partners through localized campaigns, strategic collaborations, and digital commerce initiatives.With a strong focus on China’s platform-driven ecosystem, the role leads execution across Douyin, livestream commerce, and content-to-conversion initiatives, ensuring marketing directly contributes to revenue growth, distribution diversification, and market competitiveness. 1. Hotel Demand Generation & Market ActivationPlan and execute city-level campaigns, hotel activations and tactical marketing initiatives to drive occupancy, ADR and revenueSupport hotel openings, need periods and underperforming assets with targeted, performance-driven marketing plansEnsure alignment between brand initiatives and hotel commercial objectives2. Douyin Ecosystem & Livestream CommerceLead execution of Douyin strategy, including content planning, KOL collaboration, livestream operations, and group-buy conversionDrive direct revenue contribution through Douyin, optimizing full-funnel performance (awareness → engagement → conversion)Establish scalable best practices and playbooks for property-level implementation3. Collaboration & Brand ActivationDevelop and execute cross-industry collaborations (lifestyle, luxury, culture, F&B) to enhance brand relevance and drive guest acquisitionCreate locally resonant campaigns and experiences that deliver both visibility and commercial impact4. Hotel & JV Partner EnablementSupport operating hotels and JV partners with hands-on marketing execution and campaign deploymentDeliver training and capability building in Douyin, digital campaigns, and performance marketingAct as the bridge between central strategy and property-level execution5. Performance & Commercial Impact TrackingMonitor and analyze performance across key business metrics (occupancy, conversion, revenue, ROI)Provide actionable insights to optimize campaign effectiveness and commercial outcomesEnsure transparency in marketing contribution to hotel revenue

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