Field Marketing Manager - China job opportunity at Minor International.



Date2026-03-24T10:42:43.553Z bot
Minor International Field Marketing Manager - China
Experience: General
Pattern: Full-time
apply Apply Now
Salary:
Status:

Job

Copy Link Report
degreeOND
loacation Shanghai, Shanghai, China
loacation Shanghai, Shan..........China
Auto GPT Summarize Enabled

Job DescriptionThe Field Marketing Manager, China, is responsible for driving hotel-level demand generation, commercial activation, and digital conversion performance across Minor Hotels’ portfolio in China.Reporting to the Director of Brand Marketing & Communications, this role plays a critical function in translating brand strategy into measurable business outcomes, supporting operating hotels and Joint Venture partners through localized campaigns, strategic collaborations, and digital commerce initiatives.With a strong focus on China’s platform-driven ecosystem, the role leads execution across Douyin, livestream commerce, and content-to-conversion initiatives, ensuring marketing directly contributes to revenue growth, distribution diversification, and market competitiveness. 1. Hotel Demand Generation & Market ActivationPlan and execute city-level campaigns, hotel activations and tactical marketing initiatives to drive occupancy, ADR and revenueSupport hotel openings, need periods and underperforming assets with targeted, performance-driven marketing plansEnsure alignment between brand initiatives and hotel commercial objectives2. Douyin Ecosystem & Livestream CommerceLead execution of Douyin strategy, including content planning, KOL collaboration, livestream operations, and group-buy conversionDrive direct revenue contribution through Douyin, optimizing full-funnel performance (awareness → engagement → conversion)Establish scalable best practices and playbooks for property-level implementation3. Collaboration & Brand ActivationDevelop and execute cross-industry collaborations (lifestyle, luxury, culture, F&B) to enhance brand relevance and drive guest acquisitionCreate locally resonant campaigns and experiences that deliver both visibility and commercial impact4. Hotel & JV Partner EnablementSupport operating hotels and JV partners with hands-on marketing execution and campaign deploymentDeliver training and capability building in Douyin, digital campaigns, and performance marketingAct as the bridge between central strategy and property-level execution5. Performance & Commercial Impact TrackingMonitor and analyze performance across key business metrics (occupancy, conversion, revenue, ROI)Provide actionable insights to optimize campaign effectiveness and commercial outcomesEnsure transparency in marketing contribution to hotel revenue

Other Ai Matches

Commis Chef Applicants are expected to have a solid experience in handling Job related tasks
Field Marketing Manager - China Applicants are expected to have a solid experience in handling Job related tasks
Telemarketing Executive (Japanese - English Speaking) Applicants are expected to have a solid experience in handling Job related tasks
Ajudante de Garçom - Must Restaurant Applicants are expected to have a solid experience in handling Job related tasks