Head of Media Strategy and Planning job opportunity at Entain plc.

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Date2026-05-12T16:30:33.008Z bot
Entain plc Head of Media Strategy and Planning
Experience: General
Pattern: Full-time
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degreeGeneral
loacation 11 King St W 1400, Toronto, Ontario, Canada
loacation 11 King St W 1..........Canada
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Job DescriptionEntain Canada is hiring for a Head of Media Strategy and Planning. This highly influential leadership role will work at the intersection of Sports, Entertainment and Gaming in the world's 3rd largest gaming market.Reporting to Entain's Head of Canada, as Head of Media Strategy and Planning you will be responsible for defining and leading the company's full-funnel media strategy, with clear ownership of top and mid-funnel investment, planning, and performance through our in-house media team.This role sets the strategic direction for how media drives brand growth, demand generation leading to customer acquisition and commercial impact in a highly competitive, performance-driven environment, ensuring alignment across brand, product, analytics, and commercial teams.This high impact leader will lead a high-performing media team and will establish and nurture the frameworks, partnerships, and capabilities required to deliver scalable and measurable growth across traditional and digital channels, while operating within regulatory and responsible marketing requirements.Key Responsibilities Include:You will own full‑funnel media strategy (top & mid funnel), aligning brand and performance media to lead awareness, demand, and high‑value customer acquisition across important momentsYou will lead media planning, budgeting, and investment governance across two national gaming brands, balancing return on investment with long‑term brand growthYou will drive acquisition strategy through close partnership with Performance Marketing, CRM, Product, Commercial, and Analytics teamsYou will set channel and partner strategy, unlocking innovation across emerging platforms, automation, and AI while ensuring execution excellenceYou will lead the media function end‑to‑end—team development, senior stakeholder influence, measurement, and regulatory / responsible marketing compliance

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