Digital Product Marketing Manager job opportunity at Informa.

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Date2026-05-08T03:00:25.612Z bot
Informa Digital Product Marketing Manager
Experience: General
Pattern: Full-time
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loacation MY Kuala Lumpur Sunway Visio Tower, Kuala Lumpur, Malaysia
loacation MY Kuala Lumpu..........Malaysia
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Job DescriptionROLE SUMMARY:We are looking for a strategic and execution-focused Digital Product Marketing Manager to drive product positioning, go-to-market success, and customer/user adoption across our digital products. This role sits at the intersection of product, marketing, and commercial teams, ensuring that our products are well designed, effectively launched, continuously optimized based on market and customer insights. PRINCIPAL DUTIES AND RESPONSIBILITIES:Product Positioning & MessagingDefine clear, compelling product value propositionsTranslate complex product features into customer-centric messagingEnsure consistency across all marketing and communication channels Go-To-Market Strategy & ExecutionLead end-to-end go-to-market (GTM) planning and execution with full ownershipPartner with product managers to align on launch priorities and timelinesDevelop launch plans including campaigns, content, and enablement materialsTrack and optimize launch performance Customer & Market InsightsConduct market research including but not limited to customer survey, customer group discussions, user testing, competitor analysis, industry best practices gatheringIdentify customer pain points and translate them into actionable insightsContinuously refine messaging and strategy based on data & research Cross-Functional LeadershipAct as the bridge between Product, Sales, Marketing teams, and Operation.Drive alignment on priorities, messaging, and campaign execution Performance & AnalyticsDefine and track key product marketing metrics (e.g., adoption, engagement, conversion)Analyze campaign and product performance to drive optimizationUse data to inform decision-making and prioritization Sales & Internal EnablementEquip internal teams with the right tools, messaging, and trainingDevelop marketing materials, playbooks, and product narrativesEnsure internal teams are confident in using or promoting the product

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