Digital Marketing Specialist job opportunity at Continental.

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Date2026-04-30T08:21:04.164Z bot
Continental Digital Marketing Specialist
Experience: General
Pattern: Full-time
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degreeGeneral
loacation Budapesti út 10, Szeged, Hungary
loacation Budapesti út 1..........Hungary
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Job DescriptionResponsibilities Strategy & Campaigns Develop and implement comprehensive digital marketing strategies aligned with company and brand objectives.Plan, manage, and optimize integrated multi-channel campaigns (Website, SEO/SEA, Paid Social, Email, Content, Marketing Automation).Translate business objectives into effective customer journey, funnel, and touchpoint concepts.Performance & Management (Focus)Continuously monitor the performance of key KPIs (e.g., Conversion, ROI, ROAS, CAC).Identify and implement data-driven optimization measures (A/B testing, funnel & UX optimization).Prepare reports and presentations for management and stakeholders.Content & Channels Responsible for content strategy, editorial planning, and channel-appropriate implementation.Manage SEO and SEA activities, including keyword and performance strategy.Ownership of digital channels and domains, ensuring a consistent brand message.Collaboration & Innovation Close collaboration with brand, sales, product management, design, and IT teams.Manage external agencies, freelancers, and tool partners.Actively monitor digital trends and (Marketing and AI) tools, integrating them pragmatically.

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