Growth Marketing Specialist job opportunity at Renesas Electronics.

Home Jobs In Portugal Tag: Job Growth Marketing Specialist position at Renesas Electronics


Date2026-05-06T14:15:34.630Z bot
Renesas Electronics Growth Marketing Specialist
Experience: General
Pattern: Full-time
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loacation Lisbon, Portugal
loacation Lisbon....Portugal
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Job DescriptionAbout the Role As a Growth Marketing Specialist for the Requirements Portal cell, you will own the acquisition and evaluation funnel from first touch through workspace/evaluation signup, with a clear handoff to the PLG team post-signup. You will serve as the campaign backbone for quarterly initiatives — turning qualitative personas and performance data into clear segmentation, targeted nurture journeys, and funnel improvements. You will own the experimentation roadmap and work closely with the product marketing, content, marketing execution, and product/PLG teams to ensure a clean handoff at evaluation signup and tight feedback loops on lead quality.This is a senior individual contributor role. You will report to the marketing lead for the Requirements Portal.  Key ResponsibilitiesCampaign Architecture & SegmentationDesign the end-to-end funnel for quarterly campaignsDefine audience segmentation logic from qualitative personas and analyticsCoordinate with marketing ops on CRM structure for campaign flowsEnsure traffic is routed into relevant nurture journeysEvaluation Funnel OptimizationOwn conversion from brand/content → landing page → evaluation signupOptimize evaluation signup rate and cost per evaluationDefine and monitor evaluation signup flow quality metricsIdentify friction points pre-signupSystematic Lead NurturingDesign structured nurture sequences by segmentBuild reactivation flows for dormant prospectsExperimentation & A/B TestingRun structured experiments on landing pages, messaging, and CTAsTest channels (paid and organic) and messaging variationsDevelop a testing roadmap tied to quarterly campaignsData, Insights & Funnel IntelligenceReport on funnel KPIs (traffic → signup → quality)Analyze campaign performanceTranslate data into actionable insights for PMM, brand, and productCross-Functional AlignmentPartner with marketing ops for executionCoordinate with the product/PLG team for clean handoffProvide campaign intelligence to PMMInform vertical strategy with performance data

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