Herbicide Product Marketing Lead job opportunity at Syngenta Group.

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Date2026-04-24T15:23:04.458Z bot
Syngenta Group Herbicide Product Marketing Lead
Experience: General
Pattern: Full-time
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degreeGeneral
loacation Greensboro, North Carolina, United States
loacation Greensboro, No..........United States
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Job DescriptionWe invite you to help us shape the future of agriculture. At Syngenta, we believe every employee has a role to play in safely feeding the world and taking care of our planet. To support this challenge, Syngenta’s Commercial team is currently seeking a Herbicide Product Marketing Lead in Greensboro, NC.As the Herbicide Product Marketing Lead, you will develop strategies and provide leadership to maximize the lifetime profitability of products within the Syngenta Herbicide portfolio. You will ensure all US Business Units receive strong brands that are well-designed, properly positioned and efficiently supplied for incorporation into customer offers. Additionally, you will develop launch plans and go to market strategies for new products and formulations entering the portfolio in the near future.Accountabilities: Develop product and portfolio strategies for assigned active ingredients and/or markets from development or acquisition through post-patent status and exit/phase-outLead development of assigned 5-year Product Plans defining portfolio evolution, product launches, product positioning, marketing and go-to-market direction, pricing strategy, range management and short- and mid-term guidance to Commercial Units and Support FunctionsLead assigned North America Product Strategy Teams (PSTs) ensuring buy-in and full support from all functional groups to drive implementation of 5-year plansOwnership of the brand pricing strategies; provide guidance on discount use and programs; ensure pricing consistency across Commercial UnitsDevelop in-season marketing tactics to manage sales and profitability of assigned brands and collaborate with Commercial Units on getting buy-in, approval and implementationCreate and maintain strong brands and brand awareness by providing clear product positioning, directing advertising & promotion and maintaining brand consistency across Commercial Units, markets and offersIn collaboration with Technical Product Leads, define product development plans and priorities and work with Development Functions and Global Marketing to secure prioritization, resourcing and timely delivery of development effortsDevelop, manage and implement post patent strategy and actions including monitoring of generic activity and collaboration with Global Assets 

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