Director, Digital Transformation & Martech Management job opportunity at Mattel, Inc.

Home Jobs In United States Tag: Digital Transformation & Martech Management Director, Digital Transformation & Martech Management position at Mattel, Inc


Date2026-04-23T22:11:09.283Z bot
Mattel, Inc Director, Digital Transformation & Martech Management
Experience: General
Pattern: Full-time
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Digital Transformation & Martech Management

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loacation 333 Continental Blvd, El Segundo, CALIFORNIA, United States
loacation 333 Continenta..........United States
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Job DescriptionThe Opportunity: As Director, Martech Product Management, you will own and evolve Mattel’s global marketing technology ecosystem — uniting platforms, data, and AI to unlock scale, creativity, and operational excellence across the enterprise. You will lead the integration and optimization of Mattel’s full marketing tech stack — spanning workflow, content, media, and analytics systems — to ensure every tool drives measurable value. This role manages a team of four Product Managers who oversee the day-to-day management and evolution of key tools within the martech ecosystem. What Your Impact Will Be: Own and evolve the end-to-end marketing technology stack to support brand planning, creative development, and demand creation. Lead vendor and platform management, including roadmaps, RFPs, QBRs, negotiations, and enterprise partnerships. Manage relationships with key partners including Adobe, Google, OpenAI, Airtable, Miro, Leonardo, Munch, Eleven Labs, Tenovos, Box, Sprinklr, Cerby, Dash Hudson, Captiv8, Tubular, and Gartner. Drive AI adoption and agentic transformation across marketing and creative workflows. Standardize data, taxonomy, permissions, and access governance across all tools and systems. Lead and mentor a team of four Product Managers, each responsible for a segment of Mattel’s martech ecosystem. Partner cross-functionally with Brand Ops, Creative, Media, IT, and regional marketing teams to ensure system usability and adoption. Lead training, office hours, and onboarding programs to drive awareness, ease of use, and platform ROI across global teams. Success Measures Increased tool adoption, utilization, and satisfaction across global teams. Enhanced data accuracy, accessibility, and integrity. Reduction in redundant tools, workflows, and spend. Improved operational efficiency, collaboration speed, and marketing output per head. 

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