Sr. Analyst, Digital Operations job opportunity at Mattel, Inc.

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Date2026-04-07T21:43:28.964Z bot
Mattel, Inc Sr. Analyst, Digital Operations
Experience: General
Pattern: Full-time
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Digital Operations

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loacation 333 Continental Blvd, El Segundo, CALIFORNIA, United States
loacation 333 Continenta..........United States
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Job DescriptionThe Opportunity: As the Digital Operations Sr. Analyst within the global Ecommerce organization, you will leverage your expertise in AI visibility (or GEO/AEO) and SEO to coordinate large-scale projects across our portfolio of brands. You will impact the content development workflow, seeking and supporting operational efficiencies and scale.Mattel is seeking a skilled, shopper- and customer-focused leader to navigate complex site standards and translate it to evolving digital shelf content requirements. The role will serve as a key stakeholder to influence and guide various cross-functional partners across the global organization.What Your Impact Will Be: Own and Govern: Establish and document best practices for scalable GEO/AEO and SEO content workflows that streamline intake, review, approval, and publishing while maintaining a single source of truthStreamline Communication: Automate communication with scalable systems, while ensuring stakeholders receive the right information at the right timePrioritize: Support agency and technology partnerships to spotlight key AEO/GEO and SEO actions and impact to playbooksPartner Cross-functionally: Act as a core liaison across internal and external partners to align on requirements, KPIs, and evolving technology channels that support joint prioritiesEnable Publishing: Partner with Production and IT teams to ensure approve content is accurately and efficiently deployed across existing platforms, while managing system requirements and challenging the status quoMeasure and Optimize: Track workflow performance metrics and continuously refine to improve efficiencies, speed, and stakeholder experienceAnticipate and Adapt: Keep a strong pulse on shifting priorities season over season to evolve workflows, while leading a post-mortem review of process analysis recurringlyContribute: Identify best practices in AEO/GEO and SEO to support evolving strategies along with workflows for implementation

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