Sr Manager, Brand Strategy & Activation - Portfolio Vehicles job opportunity at Mattel, Inc.

Home Jobs In United States Tag: Brand Strategy & Activation - Portfolio Vehicles Sr Manager, Brand Strategy & Activation - Portfolio Vehicles position at Mattel, Inc


Date2026-03-20T18:09:03.990Z bot
Mattel, Inc Sr Manager, Brand Strategy & Activation - Portfolio Vehicles
Experience: General
Pattern: Full-time
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Brand Strategy & Activation - Portfolio Vehicles

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loacation 333 Continental Blvd, El Segundo, CALIFORNIA, United States
loacation 333 Continenta..........United States
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Job DescriptionThe Opportunity: The Sr Manager, Brand Strategy & Activation will lead defining the long-term brand strategy, positioning, and cross-category strategy. The Sr Manager will focus on Thomas & Friends, Matchbox and Disney Pixar Cars, developing and executing strategies that define the brand strategy, accelerate brand awareness, drive launches and grow the full franchise business.  The Sr Manager will manage a team of direct reports, and will report directly into Head of Brand for Portfolio Vehicles.What Your Impact Will Be: Brand StrategyPartner with leadership to define brand vision, mission, and positioningSteward brand equity across all categories (toys and franchise verticals)Lead consumer insights work and make informed recommendations to inform equity and purposeDevelop portfolio strategy in partnership with leadershipEstablish global brand guardrails (visual identity, tone, messaging pillars) to allow cross functional empowermentPartner with Toy and Franchise Marketing to ensure brand consistency across product, experiences and retailDevelop Content in partnership with Mattel Studios to ensure brand objectives and alignmentServe as the cross-functional integrator between content, product, experiences, retail, and marketingBrand ActivationPlan brand “moments” (anniversaries, entertainment launches, retail programs) that support all lines of business.Translate brand strategy into campaigns, content, and activationsPlan and execute integrated marketing plans (digital, retail, social, influencer, events, PR)Manage media strategy in partnership with regional marketing leads and creative production in partnership with creative team (ads, visuals, storytelling assets)Ensure creative execution stays consistent with brand positioning (via brand guardrails) and product highlightsCreate brand stories that drive demand, brand love and consumer loyaltyIn partnership with Brand Creative, manage external agencies scope and strategyTrack & report on campaign performance (awareness, engagement, conversion)Track & report on brand health through consumer engagement, sales performance, and cultural impact.

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