Regional Marketing Manager I/II, Immunology/Gastroenterology - South job opportunity at AbbVie.

Home Jobs In United States Tag: Immunology/Gastroenterology - South Regional Marketing Manager I/II, Immunology/Gastroenterology - South position at AbbVie


Date2026-05-11T20:22:44.859Z bot
AbbVie Regional Marketing Manager I/II, Immunology/Gastroenterology - South
Experience: General
Pattern: Full-time
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Immunology/Gastroenterology - South

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degreeGeneral
loacation Houston, Texas, United States
loacation Houston, Texas....United States
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Job DescriptionTalent will be hired at a level commensurate with experience.This role is field-based, and candidates should live within a reasonable distance from the primary city.The geography includes the following locations:Houston, TXAustin, TXDallas, TXOklahoma City, OKMemphis, TNNashville, TNNew Orleans, LAThe Immunology Regional Marketing Manager (RMM) will work closely with multiple AbbVie cross-functional teams to ensure collaboration, alignment, and successful development of area marketing strategy and execution.  This field-based marketing role will be responsible for the development and optimization of national and regional marketing initiatives, ensuring alignment with Annual Strategic Brand Plans.The RMM will act as the face of the AbbVie Marketing team with our External Experts, developing, implementing, and maintaining interactions for the purpose of insight generation within assigned geographies. Additionally, the RMM works within a team-based environment to optimize brand performance across AbbVie Immunology.Key Responsibilities: Strategic MarketingLead projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion (meets deadlines).  Ensures that regulatory guidelines and AbbVie processes are followedManage strategy, execution and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming.Continually applies knowledge and evaluates the effectiveness of key marketing tactics, making strategic recommendations to leadership on opportunities for brand optimizationAbility to provide in-depth insights based on the brands key business questions to provide input on marketing strategy, resource optimization and tactic development that drives brand performanceLead partnerships with field leadership in assigned geography to optimize pull-through of marketing strategiesResponsible for understanding a geographical area’s market drivers, competitive landscape, provider dynamics and competitive intelligence across the assigned geographyCoordinate the direction and deliverables of multiple external vendors and internal departments including Agency Partners, Marketing functions, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, and ITThought Leader EngagementIdentify, build, and strengthen commercial relationships with External Experts, emerging leaders, and relevant patient and professional associations within assigned geographyDevelop regional engagement plans for External Experts and ensure consistent tactical execution throughout the year to drive key marketing engagementDemonstrate In-depth understanding of external and internal drivers across multiple external stakeholder groups and appropriately connecting AbbVie’s Integrated Brand Teams on opportunities for collaboration based on aligned objectives, in compliance with industry standards

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