Mgr, Content Marketing job opportunity at AbbVie.

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Date2026-03-16T13:47:37.931Z bot
AbbVie Mgr, Content Marketing
Experience: General
Pattern: Full-time
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Content Marketing

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degreeGeneral
loacation Shanghai, Shanghai, China
loacation Shanghai, Shan..........China
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Job Description内容营销经理职位职责：1．内容策略规划   - 根据腾讯项目营销目标，制定社交媒体投放的整体策略与执行方案   - 结合品牌调性与受众特征，甄选适配腾讯内容生态的达人矩阵   - 合理分配预算，提升整体平台投入产出比2．内容营销执行优化     - 负责KOL/KOC的筛选、内容把控及供应商管理，确保达人内容符合项目要求     - 结合腾讯现有营销玩法，设计适配的腾讯各端口的机制玩法并落地3．数据复盘     - 持续追踪内容营销关键指标，投放产出比及效率     - 定期输出内容营销复盘报告，分析成效与问题，提炼可复用的经验     - 基于数据洞察优化后续投放策略，实现效果迭代提升

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