CRM and Automation Administrator - Senior Marketing Specialist I job opportunity at Nielsen.

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Date2026-05-13T17:06:58.335Z bot
Nielsen CRM and Automation Administrator - Senior Marketing Specialist I
Experience: General
Pattern: Full-time
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degreeGeneral
loacation Mumbai, India
loacation Mumbai....India
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Job DescriptionSystem Administration & Governance: Serve as the primary administrator for Salesforce Marketing Cloud Account Engagement (Pardot). Manage Pardot Business Units, user provisioning via the Salesforce–Pardot Connector, role and permission-set configuration, tracker domains, prospect allocation monitoring, and overall platform health and maintenance.Workflow, Automations & Data Integrations: Build, troubleshoot, and optimize Engagement Studio programs, automation rules, completion actions, and triggered emails. Own the design and troubleshooting of the Pardot–Salesforce Connector, including prospect-to-lead/contact sync, custom field mappings, and sync queue health.Template & Asset Management: Provide advanced support for email personalization, dynamic content, and template/content builder configurations to ensure brand consistency and effective execution.Data & Audience Management: Oversee the Pardot prospect database, dynamic and static prospect lists, segmentation rules, and suppression governance. Ensure strict data hygiene, accurate scoring/grading inputs, and accurate targeting across all sends.User Support & Enablement: Act as the primary technical point of contact for the marketing team. Field user queries regarding platform capabilities, troubleshoot day-to-day operational issues, and provide guidance on platform best practices.Issue Triage & Vendor Escalation: Triage Pardot platform bugs, deliverability issues, and sync errors. Act as the primary liaison with Salesforce/Pardot account and technical support teams when product-level escalation is required.Innovation & Proof of Concepts: Partner with marketing operations leadership to test out new product features. Develop and execute proof-of-concepts (POCs) to evaluate new capabilities before rolling them out to the broader team.

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