CRM (Email and SMS) Specialist position at Good American.| United States

_2026-04-15 bot

Good American CRM (Email and SMS) Specialist

Experience: 3-years

Pattern: Full-Time

Country:

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Los Angeles, C..........United States

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Good American is the first fully inclusive fashion brand that celebrates all dimensions of female power. Offering quality, style, and substance in every size — 00-32, we are committed to challenging industry norms by empowering all women to feel sexy and confident no matter their size or shape. The brand was launched in October 2016, by Emma Grede and Khloé Kardashian, to empower all women to celebrate their bodies with confidence by offering high-quality designs in all sizes. What started as the largest denim launch in history, has evolved into an iconic and inclusive fashion line of denim, ready-to-wear, swim, and accessories. As the CRM Specialist, you will support the development and execution of our email and SMS strategies to grow customer loyalty, engagement, and repeat revenue. You'll play a hands-on role across the customer lifecycle — building segmentation & testing plans, supporting automation flows, and helping deliver personalized messaging that deepens brand connection. This role is ideal for a detail-oriented marketer who thrives in execution, is eager to develop strategic skills, and is looking to grow into a team leadership role over time. You'll work closely with the ecommerce and creative teams to ensure retention initiatives are tightly aligned with new product launches, brand initiatives, and seasonal trends.\n Responsibilities:<div> <ul style="margin-bottom: 0in; margin-top: 0px;"> <li style="line-height: 115%; margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Arial, sans-serif;">Execute and manage the email and SMS marketing calendar, ensuring campaigns align with product launches, key events, and seasonal trends.</li> <li style="line-height: 115%; margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Arial, sans-serif;">Build, test, QA, and schedule all email and SMS campaigns in close collaboration with the eCommerce and Creative teams.</li> <li style="line-height: 115%; margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Arial, sans-serif;">Support the development and maintenance of segmentation strategies to target customers across lifecycle stages — for both campaigns and automations.</li> <li style="line-height: 115%; margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Arial, sans-serif;">Assist in optimizing and updating automated flows for seasonal launches, promotions, and key retention moments (e.g., welcome series, abandonment flows, back-in-stock, post-purchase & other flows).</li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Arial, sans-serif;">Own newsletter and lifecycle performance reporting, providing weekly and monthly hindsights to surface insights and growth opportunities.</li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Arial, sans-serif;">Collaborate cross-functionally with eCommerce, Merchandising, Marketing and Creative teams to ensure accurate and timely campaign execution.</li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Arial, sans-serif;">Conduct QA across campaigns to ensure accuracy in links, segmentation, and creative.</li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Arial, sans-serif;">Regularly analyze audience engagement and contribute data-driven recommendations to improve targeting, cadence, and messaging.</li> <li style="line-height: 115%; margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Arial, sans-serif;">Monitor competitors and industry trends to flag opportunities for testing and enhancement.</li> <li style="line-height: 115%; margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Arial, sans-serif;">Support A/B testing initiatives across subject lines, content, offers, and send times — documenting results and applying learnings.</li> <li style="line-height: 115%; margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Arial, sans-serif;">Partner with internal teams and external platform support to troubleshoot issues and develop technical solutions across email and SMS programs.</li> <li style="line-height: 115%; margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Arial, sans-serif;">Take initiative in learning platform capabilities and independently resolving technical challenges as they arise.</li> </ul>     </div> Qualifications:<div> <h2 style="margin: 12pt 0in 6pt; font-size: 13pt; font-family: Arial, sans-serif; color: #1a1a1a;">Qualifications</h2> <ul style="margin-bottom: 0in; margin-top: 0px;"> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Arial, sans-serif;">1–3 years of experience in email, SMS or CRM marketing, ideally within fashion, apparel, or a DTC brand.</li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Arial, sans-serif;">Hands-on experience with ESP platforms required; Klaviyo experience strongly preferred.</li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Arial, sans-serif;">Solid understanding of email and SMS marketing best practices, including segmentation, deliverability basics, compliance (CAN-SPAM, TCPA), and performance metrics.</li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Arial, sans-serif;">Strong technical curiosity with a willingness to learn and develop expertise in CRM platforms, including troubleshooting and problem-solving independently.</li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Arial, sans-serif;">Strong organizational skills — you're great at meeting deadlines, managing multiple tasks, and keeping projects on track.</li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Arial, sans-serif;">Analytical mindset — you enjoy pulling reports, identifying trends, and turning data into actionable recommendations.</li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Arial, sans-serif;">Familiarity with basic HTML/CSS and UTM tracking links is a plus.</li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Arial, sans-serif;">Interest in fashion, brand storytelling, and customer-centric marketing; ability to quickly absorb brand voice and customer perspective.</li> <li style="margin: 0in 0in 0in 0px; font-size: 11pt; font-family: Arial, sans-serif;">A collaborative team player with a positive, can-do attitude — no task is too small, and you're hungry to grow into a leadership role.</li> </ul>   </div> \nPlease note that this role requires to be onsite four days a week. At Good American, we believe that a diverse and inclusive workplace drives innovation and success. We are committed to creating an environment where everyone feels valued, respected, and empowered to contribute their unique perspectives. We welcome applicants from all backgrounds and encourage individuals of all races, gender identities, ages, religions, sexual orientations, abilities, and veteran statuses to apply. WE ARE B CORP CERTIFIED!As our business has grown, so has our responsibility to our community, our planet, and our operations. Being B Corp certified means we will continue to prioritize people and the planet alongside profit.

CRM (Email and SMS) Specialist job opportunity at Good American.

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