Manager, IMX - Customer Marketing, Retail job opportunity at Coca-Cola.

Home Jobs In China Tag: IMX - Customer Marketing, Retail Manager, IMX - Customer Marketing, Retail position at Coca-Cola


DatePosted 4 Days Ago bot
Coca-Cola Manager, IMX - Customer Marketing, Retail
Experience: 8-years
Pattern: Full time
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IMX - Customer Marketing, Retail

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loacation China - Shanghai, China
loacation China - Shangh..........China
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Job Description Summary: Role Summary   The Manager, Customer Marketing – Retail defines and leads activation strategy across modern trade, key national retail chains, and wholesale environments serving at-home consumption occasions across GCM.  This role owns retail channel growth architecture, portfolio expansion strategies, and trade investment effectiveness, directly influencing revenue growth and promotional ROI across China’s complex retail landscape.  Please note:  This role is not fully remote. The selected candidate will need to be based in Shanghai and follow our hybrid work setup  What You’ll Do for Us   Define Retail Growth Architecture   Develop long-range retail activation strategy aligned to portfolio and category priorities  Translate brand growth strategy into scalable in-store execution frameworks  Lead portfolio bundling, multipack expansion, and cross-category programs to drive household penetration  Set seasonal activation strategy (CNY, Mid-Autumn, summer,etc) with clear performance metrics  Optimize Trade Investment & ROI   Partner with Sales and RGM to design pricing and promotional mechanics  Influence trade spend allocation and evaluate promotional lift and profitability  Provide scenario modeling to guide commercial trade-offs  Elevate promotional effectiveness measurement standards across the system  Strengthen Retail Partnerships & Execution   Develop insight-led proposals for key national retailers  Drive alignment between national activation strategy and Bottler execution  Establish execution benchmarks and compliance standards  Perform other job‑related duties as assigned, in response to evolving business needs and market dynamics  Qualifications & Requirements   Required   Bachelor’s degree required  3-8 years FMCG experience in retail, shopper, or trade marketing  Strong understanding of China modern trade and retail complexity  Experience managing national activation programs  Strong commercial and financial acumen  Proven cross-functional leadership without direct authority  Preferred   Experience working with top national retail chains  Experience in O2O retail integration  What We Can Do For You    Opportunity to shape portfolio decisions that impact brands, categories, and consumers at scale  High-visibility role partnering with senior Marketing, Category, and Commercial leaders  Exposure to enterprise-level strategy discussions within a world-class system  A strong platform to grow into broader strategy or category leadership roles  Competitive compensation, benefits, and development opportunities  Skills: Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Briefs, Digital Media Strategy, Group Problem Solving, Local Advertising, Marketing Activation, Marketing Strategies, Media Planning, Online Marketing, Shopper Marketing, Social Media Strategies, Sponsorships, SWOT Analysis, Team Management Location(s): China City/Cities: Shanghai Travel Required: 00% - 25% Relocation Provided: No Job Posting End Date: July 17, 2026 Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision  to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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